Archive for September, 2006

Avoid the costs and worries of data recovery

Wednesday, September 20th, 2006

Your computer crashed and a technician deems your hard drive dead. What are your next steps? Really, just two. The expensive and painstaking data recovery approach or the cheaper, reliable backup restore.

Data recovery could cost in the thousands and still doesn’t guarantee that all of your favorite pictures and critical e-mails are rescued. Also, you could be waiting from 1 to 4 painstaking days before your data is retrieved.

As for the reliable backup restore, this is a method whereby you copy your computer files to another source, such as an external hard drive. This is highly recommended so that if your computer crashes, you already have a back up of your files. Hence, no downtime and worrying!

Let’s now talk about the types of backup.

There are USB and firewire external hard drives ranging from 120GB – 500GB with a price tag from $80 - $600. These drives are a great way to back large types of files, such as pictures and music. Just remember that external hard drives, like all drives, are meant to fail over a period of time. Even such, it is rare that your computer hard drive and external hard drive will fail at the same time. So, this is a good form of redundancy.

Flash drives or thumb drives are a nice portable way to back up your files also. These small gadgets can be put in your pocket and used as a key chain due to its small size. The capacity ranges from 256MB – 4GB and prices are from $30 - $150. So, it might not hold your whole collection of files, but at least you can feel more comfortable sleeping at night by backing up your decades’ worth of accounting files.

Another reliable backup is CDs or DVDs. These guys will not fail and can only become useless if you scratch them to death or use them as coffee coasters. Most computers at least have a CD burner where you can store 700MB, just less than 1GB, of files on CDs. If you have more than 1GB of files to copy which is common, an external DVD burner is a wise, inexpensive and possibly cool investment. You may store up to 4.7GB of files, or the equivalent of 2,000 pictures, 1,500 songs, e-mails, and word documents. Costs range from $75 - $250. The cool factor arises if you get a Lightscribe DVD burner where you can label the DVDs with a laser technology…basically, no messy, sticky labels. Also, some burners have double-layer capacity so you can store almost 10GB of data on 1 DVD.

Another sure backup is by tape. Tape backups are usually found in server environments due to their high price tags, ranging from $750 - $10,000+. Similar to CDs and DVDs, they will not fail like hard drives. Further, tapes have a magnetic inner lining that is coated with hard plastic, thereby making it the most durable and reliable backup. Tapes may hold anywhere from 20GB to 800GB of data each.

Online backups have been popular lately. However, they are not recommended due totheir high costs. Storing files online usually comes with a monthly cost or cost per GB of storage. In return, a company hosts your files on their server computer. It is almost like having a personal butler take care of your files on the Internet. Get an external backup on your own. You’ll have full ownership and more cash in your pocket at the end of the day.

A dying breed are the floppies and ZIP drives due to their lower storage amounts. Don’t even think about using them unless you are doing a research project.

RSS…explained “Really Simply So” you can understand its benefits for your site and your life

Tuesday, September 19th, 2006

If you’re tired of hitting the refresh button to see if anything has changed on your favorite news or blog sites…this may be for you. RSS is like being on the mailing list of your favorite sites (as you may be already) but for every update they make in the areas you deem important not just the ones they think are important to you, and without getting any actual emails.

Whereas most sites have mailing lists for their important updates, news and newly added information, RSS is a constant stream of information…essentially…think of it this way, if you never slept and never left the computer and kept a browser window open for every site you favor and just kept hitting the refresh button every second to see if anything had changed. Well, that would be RSS.

RSS is also much like a Shopping Chart or a Wish List for information. You select your sites, blogs, news sources, etcetera, and which sections of those sites you wish to monitor, and they filter the appropriate information into the web feed page you have set up through Yahoo or AOL or similar services. Then, whenever the mood strikes you, check into your web feed page, and voilà, there you will find all the content that has been sent to you through the magic of RSS. You can start reading the news or blogs, viewing the videos, or listening to the audio files of the sites you have added to your web feed page. However, if there is nothing new that appeals to you, then sign off and check back another time.


The best part about RSS is, as mentioned earlier, that these updates are not being emailed to you. You don’t have to worry about taking up server space or the way that subscription emails get in the way of the important work and personal emails that you must read immediately, not at leisure. RSS allows pleasure reading to be just that – pleasurable.

As for what it means…according to www.wikipedia.org, RSS primarily stands for Really Simple Syndication. Other popular phrases that RSS is used to refer to include Rich Site Summary and RDF Site Summary (RDF = Resource Description Framework). More sites than ever are employing web feed technology to provide users with constant content updates by including an RSS, XML, or Atom link or an orange button to allow users to connect their site to the user’s personalized web feed page. Furthermore, not only are news sites like CNN, The New York Times, Associated Press, Reuters, The Guardian providing these links, but also community sites like Meetup.com and Craigslist.

If you have a website and you want to generate user-interest and brand loyalty, RSS is the way to go. First, create a content-driven section on your site. For instance, a daily or weekly column, helpful tips section, or a blog will get and keep readers interested in the community and/or trends that surround your product. Let’s say you sell dental equipment. Well, write weekly articles about the latest advances in dental techniques and equipment. Start a blog about dental health or how a dentist can increase his practice and patient base. Include helpful tips for finding and retaining new patients. Then, provide visitors to your site with an RSS link rather than trying to send them subscription emails, which will clutter up their inbox and ultimately causes them to delete them upon receipt and worst of all, to remember you as the person or company who wastes their email-checking time everyday, not as the company who provides added value to their business. With an RSS feature, they can read the valuable information you have created when they have the time to devote to it and are in the frame of mind to appreciate your precious insights.

As of today, with consumers being as over-marketed to as they are, RSS may very well be the future of electronic-based client relations and though it is passive, when compared to its predecessors, such as direct mailing/emailing, cold calling, or guerilla marketing, it may be more effective than anything else out there.