Microsoft’s strange commercial
Mac is dominating the TV airwaves with its Mac vs. PC commercials. They’re funny, witty, and pokes fun at Windows. Well, the punchline is usually the PC showing how it constantly crashes or is behind the curve in technology.
Now, Microsoft has debuted its new commercial, featuring Bill Gates and comedic funny man, Jerry Seinfeld. Definitely an odd couple. And odd is what Microsoft is going for. In order to fight back to keep its share of computer users, Microsoft is putting out what it’s calling a thought-provoking commercial. The commercial shows Jerry and Bill meeting up by chance at a discount shoestore. It looked like Bill either worked there or had enough knowledge of leisure sneakers to work there. Bill instructed Jerry with a few tips on the shoes and then they walked out the store. Jerry just listened in awe and seemed impressed with Bill’s sneaker knowledge. Then, the Windows logo appeared. No take-home message or anything related to computer technology or technology support.
This commercial, although very strange, is backed by Microsoft’s advertising department. Microsoft said this is the first of a string of commercials, and this one is supposed to stir up discussion and leave the door open for more info.
Well, it definitely did that since we have no clue what the commercial meant. We feel they better follow up with a better commercial soon since this one leaves us feeling like Gates has retreated from his love of PCs to his retired new hobby of selling sneakers. Keep in mind that Windows still owns 90% of the market while Apple only owns 10%. This commercial conveys that Microsoft is desperately trying to keep its share and not forfeit more users to the Mac switch. We appreciate the call to action, but the ad’s content was a definite miss and needs follow-up quickly.
