Jerry Yang is Yahoo’s new fall guy

Yahoo demoted Jerry Yang, the current Yahoo CEO, to an executive level role.  He will be known as the guy who couldn’t sell Yahoo to Microsoft at triple its current share price.  Microsoft offered to buy Yahoo for $33/share and now Yahoo’s share price is only about $10/share.  Also, Yang couldn’t partner with Google in time before the anti-trust police came in to scream “monopoly!”

But, Yang did make Yahoo the 2nd largest search engine and top competitor to computer giant, Google.  Yahoo also became one of the biggest online sponsor advertisers, second to Google of course.  He brought up the big ad campaign, going purple, which brought over a lot of younger consumers to use the site for searching.

So, why did Jerry have to get the boot from the big seat?  Well, just like some feel a new President of the United States is in order, Yahoo felt like they needed a change for a new computer expert to take the helm.  Now, Yahoo will look for a new CEO while Jerry will still provide computer consulting at an executive level for them.