Microsoft is further taking a page out of the Apple handbook by opening retail stores.  Is this a good move?  Well, it’s a different move without a doubt.  IBM tried this move decades ago and failed.  Apple, of course, it thriving with its retail locations.

Microsoft may do well, but they’ll need an edge like Apple’s Genius bar or Apple’s cool design.  Several questions arise, such as: When? Will they just sell software? Where?

Top execs have confirmed that Microsoft has hired a top Walmart marketing rep for this avenue.  However, this could just be rumor and something to stir the pot with Apple.  This might be a good move to promote Microsoft new flagship, Windows 7 especially after Windows Vista early bust.  Will Windows support and bluescreen errors decrease with Microsoft’s retail tech support shops, or will they just cause lag times like Apple.  Time will tell how this all pans out.

This entry was posted on Sunday, February 15th, 2009 at 10:17 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.