Apple also announced at MacWorld, a convention geared towards the new mac technology, a new way to watch movies. For $3.99, new movies can now be downloaded to iTunes. The newest movies will be come available for rental download 30 days after they are out on DVD. Old films are going for $2.99 and high-definition movies are $4.99.
These movies may be then be watched off your computer or Apple TV. With updated software, the iPhone and iPod touch can also show these movies. Our technology is now gearing more towards watching movies via existing computers. However, we haven’t had a standardized software or technology yet that will show new movies on computers. Well, not legal ones at least. The movie industry will have to sacrifice a lot of sales for that to happen since many viewers will not need to watch movies in the theatres any more. We are getting closer to watching newly released films on our computers; however, more negotiation will need to occur with the movie studios.