Microsoft has publicly announced its bid to acquire Yahoo for 44 Billion. Microsoft’s desire to buy Yahoo is not new as it has been rejected a few times in the past by Yahoo. The difference now is to compete against Google. Google has grown so big and powerful by its technology and company acquisitions. Microsoft and Yahoo have lost market leadership in the technology industry.
By joining together, Microsoft and Yahoo will further propel their online advertising and search engine position. They would take over the #2 spot for search engine placement and would be able to combine Microsoft’s Live campaign with Yahoo’s sponsor ads. Individually, they do not come close to Google, but in partnership, there is a chance. The question is: Does Yahoo have enough energy and weapons left or is it going for the quick cash reward? Time will tell. And Google will continue to look over its shoulder.