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Best digital marketing tools to consider in 2020

A laptop with Google on the screen, representing the best digital marketing tools in 2020.
Best digital marketing tools to consider in 2020.

When it comes to digital marketing, one thing is certain – the fact that nothing is certain. For people in this line of work, every target is a moving target, and every goal is dynamic. Sure, that may seem like fun, but it’s also very challenging. If you want to be on top of your digital marketing game, you need to keep yourself up to date on all of the latest tools. This is precisely why we’ll take a look at the best digital marketing tools you should be on the lookout for in 2020!


Obviously, all of the digital marketing agencies like Digital Dot New York have their own methods of achieving results, and they consider different pieces of software to be the best digital marketing tools. But still, there are some that are beyond debate – such as SEMrush. If you’re dead serious about search engine optimization, there’s simply nothing quite like this software suite.

With it, you can easily plan your backlinking, track your rankings, and do intricate keyword research. You will even be able to perform detailed SEO audits with this. While SEMrush does provide both paid and free memberships, the latter is very limited in regards to its features. Though, a week-long free trial is available if you want to test out the most widely used features.

A tablet with different metrics on a wooden table.
SEMrush is the foremost SEO tool you’ll need.


When it comes to inbound marketing, there is no tool more essential than HubSpot. Plenty of digital marketing agencies use this for both CMS and CRM needs. For those looking to construct effective landing pages, and deal with stuff like social media and email marketing – this is certainly a great choice. HubSpot offers you plenty of key performance indicators as a part of the dashboards of its various tools.

And if you or some of your staff are interested in improving their inbound marketing skills, HubSpot has its own Academy platform, offering certified courses filled with useful information.


Moz is another awesome source of useful SEO tools, definitely among the best digital marketing tools that you’ll find online. With that in mind, Moz is certainly a great place to do backlink audits and keyword research; you’ll even find a pretty nifty site-crawler. The place also provides you with a very useful Chrome plugin, that lets you see very intuitive metrics with nothing more than a button click.

Google Analytics

If you’re planning on using the best digital marketing tools in the business, there’s no avoiding Google Analytics; nor should you want to. For people who are just getting into the field, this might look like it’s a bit too advanced. However, once you get used to its capabilities, there’s no telling the amount of insight you will have – and thus more value to provide to your customers.

There’s also the Google Analytics Academy, in case you need to train interns or younger associates. You can find a variety of free courses covering everything useful regarding the platform; with such a useful combination of knowledge sources and utility, this is bound to be one of the most crucial tools you’ll use.

A tablet with digital marketing metrics next to papers with data.
Google Analytics is going to be crucial for most of your key metrics!

Screaming Frog SEO

If you want to make use of every useful trick for SEO and digital marketing, you’ll need a good SEO crawler. That’s where Screaming Frog SEO comes in – giving you all the crucial SEO info from your website, in easily storable files. You’ll be able to get a clear overview of all of your elements like Javascript, HTML, and CSS.

Many companies utilize Screaming Frog to see if there are any errors on the website; errors that could adversely affect your SEO rankings. Best of all, this tool is fully compatible with Google Analytics and similar tools – which we advise you to use to the fullest.


When it comes to success in digital marketing, one trend seems to be constant – content is key. That’s why you need the best digital marketing tools that aid you in noticing and utilizing all of the contemporary content trends. After all, your social media pages and blogs will need to have the hottest topics if your content is going to perform at its best and net you enough value. That’s why BuzzSumo is useful – you can see the performance of your brand according to the hottest topics, and even notice influencers that would be a good fit for a brand partnership.


You will need to be on top of all of the right metrics if you want to avoid efforts in lead generation going to waste. Whatagraph is a great platform with a bit of a clunky name; nevertheless, it will give you valuable reports for your marketing campaign, and you’ll be able to see where you stand in regards to lead generation pretty quickly.

A tablet with an online marketing graph.
Using the best digital marketing tools is crucial for a successful online campaign!

Inside the Whatagraph platform, there are more than 40 varied tools for digital marketing, giving users all of the visual reports and data they need to run a successful and focused digital marketing campaign. In no time at all, you’ll be able to identify what channels aren’t making the cut, and which are giving you most conversions.


As you can see, if you want to make use of the best digital marketing tools – you’ll have to do some digging. The most useful ones aren’t always the best advertised – which is something of an irony in this line of work. Nevertheless, if you take the tips we’ve given you as a starting point, you’ll be running intricate digital marketing campaigns with zero effort in no time at all!

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