SMS marketing is another great way of increasing customer engagement for your brand or business as a modern-day tech service. In the present generation, almost 95% of the total population uses mobile phones and digital gadgets. You should know that almost 82% of the people who are into digital gadgets or mobile phones keep their notifications always turned on to receive any message.
It is pretty impressive that 90% of the business messages or texts are read by every customer within three minutes of its delivery. You see this is the reach that an organization can expect from their customers if they use SMS as the medium to convey about their products and offers. It just gets easier if you have the contact number of your target consumer and they subscribed to receive your product-related messages on their devices.
In case you have plans to reach a particular number of target customers, you can try out this SMS Marketing idea regularly. Now if you decide to use this alternative way, you won’t just send random invalid messages to your target audience. You should think of some creative ways to persuade your audience to buy your product by stating some facts or at times by running offers and discounts.
Moreover, there are sufficient reasons to try out Short Message Service Marketing and if used in the right way, it will assist you to interact with your target audience.
Here are the Top 10 SMS Marketing Ideas to Generate More Sales
1. Humanize SMS Campaigns
However, just because you’re using an automated marketing tool to communicate with clients does not imply that the knowledge cannot be personal. When you can, include the names of your subscribers in your materials. As a result, you can target your customers with more personalized texts based on their interests.
The more time you spend on sharpening your skills, the more interaction you’ll generate from your community. If you’re looking to improve your response rates, SMS can help you with that as well as with your company’s position. Analytical tools should assist you in setting goals, comprehending your firm as it is, and deciding where you’d like it to end up in the future.
2. Leap into National Holidays
Looking at upcoming holidays and seeing if you can incorporate them into your SMS marketing automation is another great idea, even if it’s just to say:
“Merry Easter” or
“Happy Valentine’s Day, we hope you have a great day”
“Our best wishes for the New Year!”
You can show your customers that you go above and beyond for them with these little reminders, without making them feel like you’re always pushing them to buy something. They help you build your network, which in turn helps you build your brand.
3. Social Media Management Should Be Encouraged
The “messages” app on any device doesn’t require any other special software. As an example, you could send a simple text message that says:
“Reply SMS to enter our competition, and like our Facebook Page for 3 extra entries!”
“Wondering if our services are right for you?”
Whether the task is simple or not, you should always offer your targeted audience valuable incentives to make them do what you’re asking of them. As long as social media is a part of your overall marketing strategy, this is a great way to increase engagement, because getting people to follow you on social media via SMS helps to increase your visibility on that platform.
4. Sending Order Confirmations
In most cases, order confirmations are sent via email, but most people’s inboxes can be overflowing. As a result of the average person receiving 88 emails per day, text message verification is 250 percent more effective than email verification.
The customers can also track their order, especially if you send them texts at each stage of the process (shipped, with the courier, delivered.)
An example of what you could do would be:
We’re grateful for your business. Your order #19439 is in the process of being completed. It is possible to track your shipment here: LINK.”
“Your product is with the courier and should arrive between 4 and 6 p.m.,” the message reads.
It was a pleasure to serve you. Reply to this text if we can be of further assistance.”
5.Sending Customer Reminders For Their Appointments Ahead
It’s no secret that no-shows can have a huge impact on your business, particularly if you’re:
- A hairstylist
- Someone who provides services in the comfort of people’s homes (e.g. a pest control company)
- A Restaurant or Hotel
Sending appointment reminders via SMS can help you reduce the number of no-shows, whether you’re waiting for customers to arrive or turning away customers because another appointment has already been scheduled.
“We can’t wait to see you tomorrow at 2 PM! As a precaution, remind your customer to let you know if he or she needs to reschedule. It’s easy to reschedule those appointments if they can’t make it.
6. Persuading consumers to leave feedback based on their experiences
The importance of positive customer reviews cannot be overstated. Most of the customers say that reviews influence their purchasing decisions. The average customer reads seven customer testimonials before trusting a business.
Positive reviews can be hard to come by. It is possible to send a short text message asking customers who have already purchased from you what they thought of your service.
- “Have we made an impression on you?”
- “Have you had any positive experiences with us?”
Consider asking your customers to leave you reviews on Google, Capterra, G2, or on sites like Yelp to share their opinions with the rest of the world. You might also offer them special gifts in exchange for those reviews.
7. Running Competitions for more engagements
As a result of our desire for a chance to win, competitions are a great way to engage SMS subscribers. This is an example of a simple message that can help you skyrocket engagement:
- Reply WIN and you’ll have a chance to win one year of XYZ.
- Win a free product by answering the following question: Send the word ENTER to the number 672-059-4480 to enter our giveaway. • “checkers”
It’s also possible to collaborate with another company to run a joint SMS contest. So, if you run any company, partner with a receipt management firm and run competitions with a single message saying, for example, “Win one year’s free consulting, PLUS lifetime access to BRAND”s Software.
Everyone benefits from these joint competitions. Both of you can benefit from each other’s audiences (especially if you send the same text to both lists), and when customers enter to win, your all-over interaction rates will get upgraded as well.
8. Add promotions and selling related products or services
Make recommendations for future products by sending personalised messages to customers who have already made a purchase. However, automated marketing with bulk SMS continues to dominate other channels in the competitive and ever-growing eCommerce world, no matter how big or small your business might be.
9. Sending direct links to customers
Your SMS message should contain a link to your product to increase your store’s sales. Customers won’t have to search your entire website for the product, which increases conversion rates. Text messages have a click-through rate of about 50%, so it’s a great way to keep their attention.
Direct links to the products or categories you’d like to promote are available. To make things as easy as possible for the customer and not to make things complicated for yourself, send them on to where they need to be by removing the burden of site navigation from their shoulders.
10. Promotion of content on websites
Content creation is only half of the battle. Then you have to put in a lot of effort to get it out there. In today’s world, the “publish and pray” method no longer works. Every day, over 4 million blog posts are published, so if you want your strategy to pay off, you’ll need to put some effort into promoting your content.
Sending text messages is a great way to accomplish this task. Use text to send people back to your website and offer them free, no-obligation content, like:
Our top five tips for hiring new employees can be found here.
A bee’s nest in your home? Here’s what to do: URL
As a side note, this content promotion does not need a blog post attached.
Is your business ready to launch a text messaging campaign that engages your ideal customers, nurtures them, and converts them? Say goodbye to scratching your head, trying to come up with things to send to friends and family. To keep your customers engaged throughout the sales funnel and beyond, use these SMS marketing examples.
Now, all you need is a way to send text messages to your target audience. There is no harm in trying out a new alternative that has been claimed to be a very effective marketing tool to get more customer response.
Name: Bhavik Soni
Bhavik Soni is a Creative Writer at Auto Monkey. We provide an original analysis of the latest happenings in the social media industry. Connect with Latest Social Media Trends and News plus tips on Twitter, Facebook and other social tools on the web.