CBD came on the scene a while ago now, but it is still buzzing away and showing no signs of slowing down. While this is great news for those businesses who have already become established—and the consumers who love CBD products—it might be more of a nuisance for brands and businesses who are perhaps just starting out or need a bit more visibility within the sector.
This piece is here to give you some guidance on SEO for the CBD market, and help you boost your traffic.
Conduct an SEO Audit
An audit is an important tool when understanding SEO for any business. You need to make sure that your SEO is working for you and your business, and not just sitting there doing nothing. Some examples of how this might happen could include using the wrong keywords; not using original content; not making full or correct use of metadata, titles, and tags; or having a slow, lagging, or buggy website. These are only a few points that need to be considered and addressed when it comes to SEO.
Conducting an audit can help you check all of these areas to show you what is working and what needs to be improved. If you do not know where to start, there is no need to worry! Ask for assistance from an expert CBD SEO company to help put everything you need in place.
Use the Business Listing Space in Google Search
Ad space is just as important for businesses now as optimizing your SEO. Claiming a business listing from Google will not only drive you right to the top of search results (putting you exactly where you need to be for potential customers), but it will also help you appear in local search results for those who want a product then and there, or who want to buy from a small company.
Keep Your Social Media Up to Date
Social media is a key ingredient to any marketing efforts. It is important to follow guidelines when it comes to CBD, which may leave you being allowed to say less than you would like to, but the point remains that a presence on social media is still vital to the growth and rapport of a business and brand.
That being said, how you use social media is a key part in it being successful for your business. Make sure to engage with the metadata that interacts with search tools, such as hashtags, locations, and title tags for images and videos.
Keep Your Content Valuable and Original
Google and other search engines only truly care about content that is valuable to the viewer, which is why if you are offering pieces, pictures, and videos that do not showcase anything useful, or of substance, you will not rank well when it comes to search engine algorithms.
If you put effort into the content you put out there and give customers a reason to choose you over your competitors, it will sooner rather than later get recognized by Google.