No matter the size of your business, technology and tech support has tangible and intangible benefits that can help gain a competitive advantage. It affects the processes, culture and relationships of a business. It also affects the security of trade advantages and confidential information.
However, tech is constantly evolving, and it’s critical that you keep up with the latest innovations. Read on for five small business tech trends for 2022 to help you stay ahead of the competition.
1. Video marketing
Although video marketing is not new, it remains one of the most popular forms of digital marketing. Video marketing helps you distribute entertaining, easy-to-digest, and engaging content that will have your audience hooked from start to finish. Search engines like Google also show snippet previews of optimized video content on relevant searches. This boosts your brand awareness, humanizes your brand, builds trust, and improves your online presence.
52% of your clients are also likely to make a purchasing decision after watching your video content, boosting your sales volume and return on investment. Video marketing is expected to grow for the next five years, so you should consider investing in it in your 2022 digital marketing strategy.
2. The dominance of internet security and privacy
Thanks to advancements in technology, cybercriminals are coming up with more sophisticated ways to access confidential information. Companies, including small businesses, have been more vulnerable to cyberattacks in the past few years due to increased remote working, thanks to the COVID-19 pandemic.
This necessitates businesses to invest in counteractive measures, including using artificial intelligence to identify threats and learn hackers’ behaviors, educating employees on cybersecurity, and implementing multi-factor authentication to ensure their organization’s data security and privacy. Consider seeking IT services Greenville SC, for disaster recovery solutions and data backup to ensure your business’s data security in case of theft, ransomware, and other cyberattacks that could lead to permanent loss of important information.
3. Remote onboarding
The COVID-19 pandemic has seen most people and businesses embracing remote working. However, hiring new staff and getting them up to speed with the company’s cultures, values, and responsibilities has been challenging without connecting in person. This requires small business owners to invest in technology, including e-signature software, to facilitate remote onboarding processes.
Invest in technology to help you connect with individuals with relevant knowledge, connections, and shared interests to help them achieve your company goals. Through technology, you can plan each step of the onboarding process while upholding professionalism to ensure new hires feel welcome.
4. Comprehensive HR technology
The increased shift to remote working in most small businesses has greatly affected the human resource department. It has led to productivity, employee development, engagement culture, and two-way communication changes. This necessitates companies to invest in extensive human resource software to keep track of their staff and needs. A human resource tech is also a vital tool for engagement and project management, leading to more productivity.
5. Influencer marketing
Gone are the days when businesses relied on traditional print advertising to drive sales. Today, enterprises hire influential people to promote their products and connect with customers. A client is likely to make a purchasing decision based on the recommendation of someone they trust, including influencers, which is why you should include influencer marketing in your 2022 marketing strategy.
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Familiarizing yourself with the latest tech trends and movements driving your industry is crucial to the growth and efficiency of your organization. Adopt the above post-pandemic trends for small businesses in 2022 to boost employee productivity, increase sales, and improve customer satisfaction.