Making an infographic that goes viral is the dream of many content creators. But what does it take to make an infographic that people will want to share? And how can you make sure your infographic stands out in a crowded online space?
Here are 10 tips you can follow to improve your chances of creating the infographic that goes viral.
1. Make it viral-worthy.
When an ancient explorer found a new land, they would carve their name into the trees for all to see. We do something similar with our digital lives today—we leave comments on articles and create social media posts. When we do, we want to reap the rewards of discovering something new and exciting and everyone else wants the same thing.
When you create an infographic that goes viral, you’re carving your name into a tree that stands out from the rest—you’re viral-worthy.
To be viral-worthy: Your content must stand out from all of the other shiny, pretty things in its class.
In marketing terms, this means having a unique benefit to your reader and solving a problem for them. In infographic design terms, it means creating something aesthetically satisfying enough to stand out from all of the other infographics that look pretty much identical—it needs personality.
And in content terms, it means that your infographic needs to be about something interesting enough—and definitely not boring. And make the IT tech aspect of it stand out.
2. Give Your Infographic a Story.
As the saying goes, “a picture is worth a thousand words.” The right image can enhance and clarify your infographic’s message in ways that text cannot. With visual content like infographics, you can tell a story, share a message—and you can reach people who don’t read well.
In order to make your infographic go viral, it needs to have a narrative. If you give your infographic a clear beginning, middle and end, readers will follow along better and understand what they’re seeing much more easily. Organize your content accordingly and make it about something that’s worth telling a story about.
3. Make it Relevant to Your Audience.
It doesn’t matter if you’ve got the best infographic in the world—it won’t get noticed if your audience doesn’t care. Facts and figures are all well and good, but knowing who your audience is (and how they like to consume information) will help you create an infographic that they care about. The right audience can also give your infographic wings and the wrong audience could be its downfall.
To make sure your infographic goes viral, ask yourself who it’s relevant to and why they’ll want to share it. Find out if their interests align with what your infographic is about, and figure out what your audience cares about.
For example, if you were making an infographic about viral infographics, it would be important to focus on the actual content rather than pretty pictures—and definitely not include images of cute kittens.
4. Make it Visual; Make it Easy to Share.
People like looking at things that are pleasant in the eye. They like reading things that are easy to read. They also like sharing things that their friends and followers will enjoy as much as they did, which means making it visual is a great way to improve your infographic’s reach.
To make sure your infographic goes viral, focus on visuals over text—especially if you’re writing about something boring. Use images, illustrations, and videos to enhance your infographic’s meaning instead of cluttering it with text. Your infographic will have a much better chance of being shared if it looks attractive or quirky, so keep in mind what is visually appealing to the people you’re trying to reach.
5. Channel Your Inner Artist.
You don’t need to be a professional artist to make an infographic that will go viral. In fact, being able to draw or use digital art software can be an advantage—as long as you have good design sense.
Making infographics is about more than just making pretty pictures—it’s about designing something with personality and flair so it stands out from the crowd. There are no rules when it comes to what goes into an infographic, but they should definitely have a distinct identity.
It’s important to remember that infographics are not about you—they are content designed for your audience. Find out what your audience cares about by asking questions and listening to the answers, then use that information to create something that is both visually appealing and relevant to them.
Your infographic will go viral if you stand out from the crowd and focus on what your audience wants and needs, so make sure it’s something they’ll actually want to share with their friends—and not just another pretty picture.
One great way to make the best infographics is to use Venngage — a free infographic maker that offers various infographic designs for everyone. Here are some cool infographic examples from their website!
Infographics are a great way to share information quickly and visually, but there’s more to making an infographic that goes viral than simply drawing pretty pictures.
In order to make an infographic stand out from the crowd and truly resonate with readers, do your research and ask yourself what you really need to know about the topic you’re covering. Think about your audience and what they care about, then figure out how you can use infographics to reach them.
Finally, remember that it’s all about the visual appeal—so make sure your infographic is actually worth looking at even before asking others to take a look at it. The right content paired with the right design will give your infographic wings and help it soar into the public consciousness—and beyond.
If you’re having a hard time making one from scratch, then we suggest you use Venngage infographics. Start making infographics today by clicking here.