Managing a non-profit organization takes an enormous effort, and that’s before you get to brand marketing; there are volunteers to arrange, effective/budget-friendly program development to be done, and much more. Choosing the right areas to focus marketing on is essential for boosting non-profit brand awareness; there’s no point wasting efforts on marketing to the wrong communities. Effective marketing will reduce your budget, but it will pay for itself in no time. Below, we will tell you which marketing strategies are a perfect fit for non-profits.
Google Ad Grants
Google Ad Grants is a no-brainer for any non-profit organization because it’s guaranteed to spread your message and doesn’t cost a penny. You need to apply through Google, and eligible charitable organizations can be rewarded up to $10,000 every month in Google Ad space. To qualify for a Google Grant, your non-profit needs to be officially recognized as a charity within the country of origin. When approval is achieved, non-profits can request activation, which will trigger an email being sent to the account holders. If you haven’t already applied, get to it because you’ve got nothing to lose.
Email and SMS Marketing
Create an ironclad data protection policy and start collecting contact information for past donators. You can create emotive content and push it out through email in an attempt to prompt another donation. When done efficiently, email marketing is one of the most effective marketing strategies out there, with a generous ROI rate.
Almost all Americans have access to a mobile phone of some description, whether that be smart or not. Either way, that’s a lot of people with access to text messaging services. You can use this to your advantage in your marketing and IT support campaign by implementing SMS marketing through Tatango. Text messages are opened more often than any other form of marketing channel, with estimates putting open rates at around 99%.
A non-profit organization needs to have a website to reach more people and raise more money for their cause. Your marketing team should create informative content directed towards your target audience. The more detailed and authoritative the content, the higher the traffic will be to your website. As well as writing articles for a website, non-profit organizations should focus on podcasts, videos, and reports, which are all excellent methods of reaching a wide audience. As well as posting on a website, marketing teams need to use social media platforms including Instagram, TikTok, and Twitter.
Social media is a fantastic tool for communicating with potential supporters, so do everything in your power to get your message seen. Repurpose web content into a social-media-friendly format to save time and resources. If you’ve got money in the budget, you can pair your organic post schedule with paid ads to boost your message even further.
Managing a non-profit takes a lot of hard work, and there aren’t always readily available funds to spend on marketing. However, investing small amounts in the above strategies will increase donations and help your message reach wider audiences. The initial cost will pay for itself in no time.