Running a startup is a tough deal as you compete with big brands and players. So what do you need to stand out- a great product, high-value services, or excellent marketing? Well, there’s more you can do! Did you know that a mobile app can boost your startup?
Research indicates that mobile apps will generate over a whopping $935 billion in revenue by 2023. That’s big money! And also an opportunity you shouldn’t miss out on. But before you jump on the bandwagon, you’ve got to consider your app development constraints as a startup.
Lucky for you, there are ways to address them and give your startup the app advantage. So, let’s dive in and get started with a checklist for you.
Know your audience inside out
Nothing matters more than knowing your audience inside and out when it comes to startup app development. Do you want to launch a customer-focused solution to drive conversions or increase brand awareness for your new business?
Or are you looking for an enterprise mobility solution to help your employees work on the go? Unless you have these answers, you’re not ready to start your development journey.
Determine a feasible budget
Well, money matters the most for startups as they often run on tight budgets. That’s the reason you should determine a feasible project budget before starting with mobile app development.
Knowing how much you can spend on the app enables you to pick your features wisely and stick with your budget. You can even ask your developers to help you make the most of it.
Focus on UX
UX is the cornerstone of the success of a mobile app. A great one ensures an eye-pleasing design, intuitive navigation, and a glitch-free experience. You can rely on a UX designer to get the best interface and expert developers to build smooth navigation and excellent features.
But don’t undermine the role of mobile testing because it ensures a seamless experience. You needn’t worry about hiring a testing team. You can use an enterprise-grade platform for the job. It’s a win-win for startups looking for app testing on a budget.
Keep it simple
That’s something no one will tell you, but it makes sense. You do not need a full-featured app to impress your audience. Just keep it simple and have all the essentials to address their pain points.
In fact, going with bells and whistles does more than increase your cost. The extra features can actually overwhelm your users with too many options. It’s the last thing you want, right?
Market your app
Don’t forget to market your app effectively because even the greatest product is useless unless it reaches the target users. You can do it the easy way by using social media to build buzz around your app.
And app store optimization (ASO) is vital to improve its visibility and outreach. Reaching out to influencers and bloggers for reviews is a great idea.
A mobile app can be a game-changer for a startup, but it can entail a significant investment. However, approaching it with the right mindset and strategy does the trick. So, get out there and invest in a robust mobile presence.