Instagram has exponentially grown over the years. The once-known picture-sharing social media platform has become one of the most effective tools for marketers, influencers, and brands looking to expand their reach.
All thanks to the highly engaged user base, the platform provides better opportunities for increased visibility and engagement. But with over 2 million monthly active users, competition for business on Instagram is steeper than ever.
Yet, a large and loyal following continues to be crucial for companies seeking exposure. That’s why, if you want to stand out against your competition, you need a proactive and strategic approach to cut through all the noise and see actual results.
Keep reading to learn more about how to get noticed on Instagram and improve your discoverability so you can tap into your target audience.
9 Proven Ways to Get Noticed on Instagram
There’s no a one-size fits all formula to effectively stand out on Instagram. But in this post, we’ll discuss nine proven ways to get noticed on Instagram and increase your chances of fostering an authentic connection with your audience.
1) Understand Your Target Audience
As a social media marketer, you must clearly understand who you want to reach and attract. Ultimately, that plays a key role in setting up your social media marketing efforts and driving growth for your business.
By mapping out your audience’s personas, you can produce the right type of content to encourage them to stick around. And as we all know, an audience that consistently engages with your content will eventually catapult your visibility.
Start by looking at your Instagram Analytics to learn more about your current audience. You’ll see the people that resonate with your content. Also, analyze your competitor’s Instagram accounts to take note of people who frequently like and comment on their posts.
2) Optimize Your Instagram Profile
Your Instagram profile gives users a feel of what to expect from your content. It can make all the difference between a visitor becoming a follower or bouncing off. So, consider how your profile is set up first. Does it look the part?
If not, analyze your bio, profile picture, and bio link. These three things define your brand voice and impact your account’s discoverability. Think of it like a landing page. So, choose a search-friendly username, professional profile picture, and mind where your bio link points.
When done right, your Instagram profile can encourage meaningful interactions. Don’t overcomplicate it. Use some niche-specific keywords, and don’t shy away from showing off your personality. Also, utilize highlights to share roundups, spotlights, and FAQs.
3) Make Great Content
According to Adam Mosseri, the Instagram CEO, the platform sees more value in original and high-quality content over constantly reshared content. So, when brainstorming ideas for new posts, be as creative as possible.
People like to see something distinct, informative, and unusual, so give them exactly that. And while at that, remember that Instagram is a highly visual platform. That means you should create content with a strong visual element.
Use Instagram filters to show off your brand’s unique personality and create effects that match your brand image. In addition, grab the attention of your audience with captions that strike a balance between precise and intriguing.
4) Be Consistent
Instagram accounts that are consistent in every way often get the most engagement. Creating valuable content builds your audience, but when you post consistently, you keep them around longer. That’s why it’s vital to have a consistent Instagram content calendar.
It takes out the guesswork of how often and when you should post your content. It allows you to post at the right time for maximum reach and optimum initial engagement. Ideally, 3-5 times per week, but these should be mixed-media posts- reels, carousels, stories, and video content.
Also, maintain a consistent theme for your feed. Don’t use random photo edits; this will make your profile look random and unappealing. Draw in your target audience with a unified look by sticking to the same theme on all your posts. An easily recognizable style will get you noticed.
5) Use Trending Hashtags
Hashtags are another great way to go if you want to boost your likes, views, and shares. But since Instagram limits how many hashtags you use in a single post, you need to focus on the ones that are relevant to your industry.
Start by identifying popular and trending hashtags in your niche to identify where your followers hang out. While such tags are competitive and harder to rank for, they are seen by hundreds of millions as many people use them.
Create your own meaningful tags by putting a spin on such trending hashtags. That will effectively boost your visibility and make it easier to reach your ideal audience.
6) Collaborate with Others
Collaborating with other Instagram users allows your content to be shared on other accounts and tap into a wider audience. It’s a powerful tool that gives users on Instagram a chance to create a mutually beneficial relationship.
Collaborations are an effective way to boost your visibility and engagement as it increases the number of eyes on a post. Because of the increased exposure, your posts will get more likes, comments, and shares than posts that only get seen by your followers.
All Instagram influencers, including micro-influencers with less than 50k followers, have their advantages. So, if you are pursuing influencers to collaborate with on your marketing campaign, keep these tips in mind.
- Look at the content, engagement, community, and social presence of the influencer before making your pick
- Precisely define the goals of your Instagram marketing strategy
- Select an influencer that aligns with your brand aesthetic and values
7) Engage with Your Audience
Your followers are your biggest supporters; they make your internet life possible. That’s why it’s crucial to create an engaged community. Luckily, the more you engage with your audience on Instagram, the more they’ll want to engage with you.
Naturally, your followers will want to visit your profile more often when they know you’re interested in responding to their comments and DMs. These interactions build trust, which fosters solid relationships by making you relatable.
With that said, make sure you respond to your followers in comments and DMs to show you value them. Besides, it will encourage more people to start commenting on your posts, building a stronger connection and more engagement on your posts.
8) Use Stories and Reels
One of the best features that provide brands on Instagram with an explosive opportunity to grow their reach is Instagram stories and reels. That’s because they grab the attention of a broader audience and provide users with creative and entertaining short-form snackable content.
Since reels and stories boost engagement, they have immense potential to establish your brand identity within your niche market. If you’re struggling with ways to keep your audience engaged and entertained on stories and reels, here are a few tips that will get you ahead.
- Run a poll on your story
- Host a Q&A session
- Repost user-generated content
- Share real-time behind-the-scenes footage
- Start a countdown for an upcoming event or product launch
- Use trending sounds and music
9) Purchase Instagram Likes
In a world where social media dominates, it’s crucial that your presence is known. Unfortunately, organically growing your Instagram can be difficult, not to mention time-consuming. That’s why buying Instagram likes is a great way to boost your visibility, attract new followers and improve your engagement rates.
But before you decide you buy the likes, it’s essential to authenticate your source. Today there are many scammers in the industry who sell low-quality likes that could hurt your account’s reputation and, even worse, result in account suspension.
Media Mister is a social media provider with a solid track record of satisfied customers. When you buy active Instagram likes from Media Mister, you are assured of 100% authentic likes with a high retention rate. On top of that, you will get a secure payment gateway and a money-back guarantee if you are not satisfied with the service.
There’s a lot that goes into growing your Instagram audience. But with the strategies shared in this article, you’ll catapult your efforts and get closer to achieving your goals. So be consistent and capitalize on what’s already working.
While there’s a lot you remember to get right, identify the strategies that align with your brand’s broader vision and identity so that you get noticed for the right reasons.