Free SEO Tools and the Beneficial Uses of Them

Search Engine Optimization is the key instrument in getting your site listed and ranked. Promoting your online site or page is essential for reaching a new database of users and collecting potential clients along the way. SEO helps you discover where you need to focus your attention and what elements of your page you need to spend time with or improve on. We would usually suggest you use an SEO agency like Probella, a group of professional individuals who know exactly what you need in a timely manner, but if you would like see if you have the skill set to achieve search engine optimization, there are a number of free SEO tools you could use to promote your site.

Google Keyword Planner

One of the most popular SEO tools is the Google Keyword Planner. This shows you which keywords are current in Google’s database and which can be linked to your site to bring it up on the first page of Google. To use this tool you will need to create a Google Ads account and link it up to this tool.

Woorank’s SEO and Website Analysis Tool

An extension of Chrome, you will need to have Chrome open as your browser to use this SEO tool. Before you begin, the extension grants you an overall score which ultimately shows you where and how you need to improve your site’s SEO both on page and off page.

The tool also offers you a ‘Marketing Checklist’ which grants you access to a number of solutions to the problems you need to fix.

SEO is a competitive business. Sites are continuously striving to outdo one another and gives you the advantage in terms of spilling the beans on your competition. This is where you will receive a detailed list of the most competitive sites in your industry. This will give you an idea as to what your competition is doing and how you can improve your site.

Seed Keywords

This tool will give you fresh ideas on which keywords are currently trending. You can base your content around these keywords or add them into your articles. You will enter your keyword into thesearch bar which will bring up closely related key term phrases which can be used, except with a difference! Here you ask your clients and customers how they would search for you and then you use these keywords in your content. This is an entirely unique and fresh approach to keyword search and optimization

Search engine optimization is key to the success of your business and it requires fine attention to detail, patience and more often than not, resources. If you have all of the above and you are willing to learn you should try SEO yourself. However, this will take time as you aren’t yet a pro and if you are looking for a quick solution it would be wiser to hire experts. In the meantime, play with these free tools and learn about your site in ways you never imagined you could.

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